Sonia Rykiel the name needs no introduction. Voted one of the 10 most elegant women in 1980 and the " Queen of Knits", Rykiels sweaters have become the signature style of her collections refuting the traditional 50s style tailoring by introducing inside out seams. In the wake of Jimmy Choos colloboration with H&M Rykiel has swiftly taken the reigns to produce the winter 2009 spring 2010 collection. The collection to be launched on December 5 sees the first time H&M have extended their lingerie and accessories line to a fashion designer. A national icon Rykiel incorporates her clothing line with Parisisan chic, individuality and a penchant for demode (unfashion) as she sees it. I for one eagerly await the modern twist Rykiel is bound to take and in the meantime feast your eyes on some of the released pictures of the new line oooh lala.